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The Will to Endure: A Story of Rediscovering Hope, Unlocking Mental Resilience, and Building a Life You Are Proud Of

Original price $19.95 - Original price $19.95
Original price
$19.95 CAD
$19.95 - $19.95
Current price $19.95 CAD
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You can return any current product in new and saleable condition (with any tags or packaging) within 60 days for a full refund, credit or exchange. Does not apply to items part of our (Re)Cycle Consignment inventory. A $15 return shipping fee applies to orders that are shipped out. Additional exclusions may apply.

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Jesse Bruce’s life reads like fiction: addiction, loss, resilience, and redemption. His new book, “The Will to Endure” is a raw and honest look into the struggles that shaped a world-class athlete, business owner and motivational speaker.

This isn’t just a memoir - it’s a call to action for anyone fighting their own battles.

When life breaks you, endurance builds you.


The Will To Endure is a raw and honest story of addiction, mental illness, and the long road back to hope. From jail cells and rock bottom to sobriety, community, and the Ironman World Championships, Jesse Bruce proves that it’s never too late to start again.

This book is for anyone who feels lost, ashamed, or exhausted by their own thoughts—and needs proof that change is possible.

  • Learn how rock bottom can become your foundation
  • Discover the power of discipline, movement, and community
  • Rebuild self-respect and purpose, one step at a time

If you’re still breathing, you’re still in the fight. Start climbing.